Chicago Fine Art
Posted in Paintings on 03/02/2009 12:21 pm by admin |
 CHICAGO CITY SKYLINE ORIGINAL Acrylic Painting DECOR Eugenia Abramson Fine Art $549.00 Time Remaining: 3d 13h 34m Buy It Now for only: $549.00 |
 4x3 FT LARGE Original Oil Painting CHICAGO WINDY CITY Eugenia Abramson FINE ART $549.00 Time Remaining: 18d 20h 4m Buy It Now for only: $549.00 |
 4 FT CHICAGO CITYSCAPE LARGE Original Acrylic PAINTING Eugenia Abramson FINE ART $368.00 Time Remaining: 29d 19h 32m Buy It Now for only: $368.00 |
 CHICAGO CITY ORIGINAL FINE ART Abstract Modern ACRYLIC PAINTING Eugenia Abramson $364.00 Time Remaining: 29d 19h 56m Buy It Now for only: $364.00 |
 Fine Art Painting Gold Chicago Metallic Anna K $350.00 Time Remaining: 16d 22h 8m Buy It Now for only: $350.00 |
 CHICAGO CITY BLUE SKYLINE Original Acrylic Painting by Eugenia Abramson FINE ART $268.00 Time Remaining: 28d 19h 40m Buy It Now for only: $268.00 |
 60x30 LARGE CHICAGO SUNSET ORIGINAL FINE Art Acrylic PAINTING Eugenia Abramson $199.00 Time Remaining: 6d 20h 35m |
 ORIGINAL FINE ART ACRYLIC PAINTING URBAN SUNSET CHICAGO SKYLINE Eugenia Abramson $129.00 Time Remaining: 24d 19h 34m Buy It Now for only: $129.00 |
 Poster Panorama Winter Chicago Skyline Panoramic Fine Art Black and White Print $29.99 Time Remaining: 18d 17h 36m Buy It Now for only: $29.99 |
 Chicago Skyline Illinois BW Fine Art Photo COA SIGND $19.99 Time Remaining: 7d 7h 46m Buy It Now for only: $19.99 |
 Downtown Chicago Skyline Color Fine Art Photo COA SIGND $19.99 Time Remaining: 20d 14h Buy It Now for only: $19.99 |
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Ever wonder what makes you grab for the Tide box in the grocery store when there are a multitude of other detergents on the shelves that contain the same ingredients for significantly less money? It dominates the store shelves so it must be better...right?
There's good reason why you might crave a certain snack or visit that trendy hair salon...marketing. From the colors in the store's logo to the music you hear when you're shopping in the store - advertising is the fine art of selling you on something and convincing you that you have made a brilliant decision on your purchase.
A smart business woman has an understanding of who her best customers are and what they like. If she has done her homework, she will know that perhaps her ideal customer is the 35 year-old woman who lives within 10 miles of her business. Further research might also tell her the average income of her customers and what other businesses they are apt to frequent. This little bit of knowledge can go a long way towards maximizing advertising dollars.
Following are just a few things to think about when building your customer profile...
- Gender & age range - (Examples: Men 18-34, Adults 25-54, Women 55+)
- Where they live - If the majority live within a 10 mile radius of your business, consider mailing a postcard to your customers rather than advertising on TV
- Lifestyle - Marital status, children, and place of residence (apartment or house)
- Income and psychographic profile - (Example: Middle income, socially conservative)
You may also want to consider the other interests your prospects may have. One way to reach your customers with your selling message is to advertise where they are likely to be found. The woman who frequents your boutique might also take in a musical at the community theatre where you can advertise in the theatre program, and the mature man who eats at your diner just might be a big fan of listening to Sean Hannity and Tiger Baseball on the radio. And don't forget about working with your fellow business owners. Smart marketing doesn't have to cost a lot of money. For instance, if you're a downtown jeweler, you can team up with the upscale clothing store in the area and present a trunk show during one of their sale events. Or partner with the restaurant down the street in a cross-promotion by handing out discount coupons to each other's businesses. During unstable economic times, you must take that extra step in marketing your business in order to stand out from the competition.
So which advertising medium do you use? You can choose from many TV programs, newspapers, radio shows and outdoor billboards. And don't forget phone directories, magazines, websites, email, gas station pump signage and a multitude of other advertising opportunities that get you coming and going. Advertising is everywhere today - you're not even safe in the restaurant bathroom stall. And while all advertising has its benefits, some are definitely more appropriate for the customers you are looking to reach. It's not about what you like...it's about what your customers like. The fact that you love NASCAR and country music is irrelevant if your average customer enjoys a night at the Symphony and listens to NPR. Advertising is a lot like fishing...You need to bait the hook with what the fish like to eat - not what you like.
Don't be afraid to ask for help regarding your marketing. You may be an expert regarding the products or services you provide, but may not have a firm grasp on marketing and advertising. Fortunately there are marketing consultants and advertising agencies that can assist you. Smart marketing begins with knowing who your customer is - and knowing what makes them tick. Think about that next time you're reaching for the Tide.
Heidi McCrary is a Managing Partner with Ad Shop, etc., a boutique advertising agency in West Michigan bringing big business success to small and medium size businesses. Email Heidi at heidi@adshopetc.com