Baldwin Estate
Posted in Prints on 10/14/2008 04:17 am by admin |
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Glengarry Glen Ross
Sale Price: $1.99  |
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Glengarry Glen Ross
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DescriptionLike moths to a flame, great actors gravitate to the singular genius of playwright-screenwriter David Mamet, who updated his Pulitzer Prize-winning play for this all-star screen adaptation. The material is not inherently cinematic, so the movie's greatest asset is Mamet's peerless dialogue and the assembly of a once-in-a-lifetime cast led by Al Pacino, Jack Lemmon, and Alec Baldwin (the last in a role Mamet created especially for the film)... |
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Episode 210
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Saturday Night Live - 25th Anniversary
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DescriptionLike many of the clips that make up the bulk of its content, the Saturday Night Live 25th Anniversary special suffers from that malady specific to almost every SNL sketch: it starts out brilliantly, loses steam about halfway through, then slowly but gamely limps to the finish line with occasional spurts of humor... |
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Baldwin R027040IPS Estate Satin Brass Estate Rosette Part
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DescriptionEstate Collection Individual 3.25" Height Bethpage Passage RosetteBaldwin s Bethpage series smoothly curved profile reflects classical beauty that shines in any home.The quality of style and show. Baldwin Estate Collection tells people that you live to a higher standard... |
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Baldwin 5975056FDG Lifetime Satin Nickel Estate Concord Patio Sliding Door Dummy Trim 5975.FDG
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DescriptionConcord Dummy Sliding Garden Door TrimMade of solid forged brass for a difference you can feel.Polished and Finished by HandFinishes match those of other Baldwin products for unity of design.Solid forged construction is done in the centuries old European traditionOverall Height: 8"Overall Extension: 2... |
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Baldwin Hardware 6570.260.DBLC Atlanta set Trim Front Door Handle
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DescriptionFunction:Double Cylinder, Finish:Polished Chrome Baldwins Estate entrance locksets are the industrys finest for security, durability, and performance. For a complete set, you must purchase the handleset trim, mortise lock, and deadbolt key cylinder... |
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Baldwin BF806 Heavy Duty Diesel Fuel Spin-On Filter
Sale Price: $18.12 |
DescriptionBaldwin Filters Bf806 Hvy Duty Fuel(Diesel)Element |
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Baldwin PA2006 Air Element
Sale Price: $5.95 |
DescriptionBaldwin Air Elements are designed to prevent airborne contaminants from entering the engine. They are manufactured through strict design parameters for durability, performance and strength. They come with spiral glue binding which provides added pleat stability to optimize media effectiveness. |
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Baldwin B27 Lube Spin-On Filter
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DescriptionBaldwin Filters B27 Automotive Lube Spin-On |
Years ago, before I ever entered the field of marketing, I saw one of the greatest sales presentations I have ever seen, only I, and most of the 200 plus people in the auditorium weren't aware that's what was happening.
And it worked like a charm!
In fact, what made it most effective was that we weren't really aware that we were being sold to. That in fact we were the targets of a carefully planned and executed marketing campaign that worked mainly because of that fact.
Since that time, I have used the technique myself in many different disguises and in more than one medium, but the marketing technique remains relatively constant.
In mail order marketing, it used to be called the two-step technique. My wife has another, more descriptive, name for it, but we'll save that for later.
Here's how it went down. It was the late 80's, and I had completed 13 years of active duty in the army and was in the Texas Army National Guard, working full time as a federal purchasing agent at Camp Mabry in Austin, Texas. Periodically, the powers that be would hold what were referred to as "Town Meetings". All the offices would leave someone to answer the phones, and all the employees would meet for question and answer periods, procedure updates, or sometimes, informational briefings. When you got everybody in the room, there were a couple of hundred or more.
One day, a Town Meeting was held, and we were all told we were going to receive a briefing on personal safety. A professionally dressed lady was presented to us, and she gave an excellent, humorous yet fact-filled presentation on defending yourself, or better yet, avoiding placing yourself in dangerous situations. She covered many means of self defense and ways you could fight off or escape from an attacker. She gave special attention to the situations in which a woman might be accosted while shopping or on her way to her car, for example.
The presentation was very valuable, and I saw several people even jotting down her recommendations and cautions.
During a question and answer period that followed, one of the women present asked the lady where some of the items she had mentioned, and shown, during the presentation, such as Mace or pepper spray, could be acquired.
Funny she should ask.
You guessed it. As it happened, the lady represented a company which sold those types of items. She had some free handouts, and she had a table with samples of various self defense items on a table in the back, and a catalog for those who wished to take it home and look at it. She was prepared to take orders for things she did not have with her.
Before the last person left the building, she had sold almost everything she had brought, and had taken orders for several hundred dollars more.
My wife calls it "giving something away", in order to make a sale.
As I stated above, it has long been known as the "two step" method. In the heyday of mail order, a free report was offered, and, when ordered, arrived with informational material on other, similar items. If the person bought from that presentation, they were offered more items. This procedure had two valuable results. It gave the marketer a growing list of people who responded to that type of presentation and were willing to purchase those sorts of items, and it helped establish a trust relationship between buyer and seller.
I can wave the world's greatest product around all day, and offer it at reduced rates, but I will make many more sales if I am waving it in front of people who are interested and motivated to buy that sort of product, and...in front of people who already trust me!
Sometimes it is easier to lead the customer to choose the product than to sell the product to the customer.
The author is retired from the Army after 21 years of service. He has worked as an accountant, purchasing agent, optical lab manager, restaurant manager, instructor and long-haul, over-the-road truck driver. He has been a member of Mensa for several years, and has written and published poetry, essays, and articles on various subjects for the last 40 years. He has been an active internet marketer since 2000, and now makes his living online. He has blogs on the subjects of Internet Business and Marketing, Health and Weight Loss, and Real Estate Investing.